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The catch is, if you want a Triple D-style meal from The Mayor of Flavortown, you have to live in the right zip code for delivery.

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In recent months, the spiky-haired, red Camaro-driving reality TV icon has launched Guy FieriвЂ™s Flavortown Kitchen in 26 states, opening three virtual operations within Bucca di Beppo restaurants here in metro Phoenix - one in Scottsdale, another in Chandler and a third in Peoria.

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Such a multi-brand location-which would technically be a ghost kitchen-could include the ability for customer takeout, which is not currently part of the companyвЂ™s business model.Д¬onsumers can only order from Guy FieriвЂ™s Flavortown Kitchen delivery-only menu online, through the app, which is available for download from the Apple Store or Google Play, and through most third-party delivery apps including Grubhub, DoorDash, Postmates, UberEats and Seamless.As the pandemic drags on, resourceful chefs and restaurateurs are opening ghost kitchens (delivery-only restaurants) at a clip this year, and Food Network star Guy Fieri, host of Diners, Drive-Ins and Dives, is right there riding the trend. With more experience, its team is placing a greater focus not just on kitchen equipment for prospective partners, but also how busy various equipment and stations are within the kitchen to minimize stress and negative impacts to a restaurantвЂ™s existing dine-in business.Д®arl intimated that VDC has several additional celebrity-backed brands coming soon, adding that the company is also scouting real estate locations in New York where it hopes to build a centralized location for all of its virtual brands. Now that his headquarters team is getting вЂњmore sophisticated by the dayвЂќ as it grows from 20 to nearly 60 team members, Earl said the company will soon be expanding outside the borders of the United States.

вЂњHeвЂ™s a wonderful partner, heвЂ™s intent on building with us a big, permanent brand, and weвЂ™ve got lots of continued upgrades on the brand coming out.вЂќ вЂњWeвЂ™ve done 1 million entrГ©es already and it got so much attention,вЂќ Earl said of the YouTube star Jimmy Donaldson, also known as MrBeast. While VDCвЂ™s virtual concept portfolio includes brands tied to Mariah Carey and Mario Lopez, among others, Earl said its MrBeast Burgers virtual concept could reach 1,000 operating locations by the end of the second fiscal quarter of 2021. вЂњWith Guy, he basically said this is my menu, these are my most popular items, how do you feel about them? I canвЂ™t think of one of them that we rejected because theyвЂ™re all вЂ¦ very on brand.вЂќД®arl said Flavortown Kitchen is ideally suited to вЂњfull dinner-house kitchens.вЂќ Asked if Flavortown Kitchen would be a good fit for restaurants that already sell similar menu items, Earl said it depends on the philosophy of the host kitchenвЂ™s operator, adding that вЂњthe brand that Virtual Dining Concepts is offering you is going to be in your geographic region anyway.вЂќ вЂњWhen you come to one of the top chefs in the world, itвЂ™s very different than just going with a YouTuber, because in the case of the chef, itвЂ™s their day job, itвЂ™s their bread and butter,вЂќ Earl added.

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The brandвЂ™s menu covers familiar territory for delivery-only virtual restaurants, including bacon-wrapped jalapeГ±o poppers, cheesesteak egg rolls, chicken wings, burgers, chicken sandwiches, veggie burgers and entrГ©es including Cajun chicken alfredo and the Italian Stallion Salad.Д¬ompared to other concepts in the VDC portfolio, Flavortown Kitchen is seeing a higher basket size due to customers adding on appetizers, Earl said, which include Flavortown Fries, Mac Daddy Mac N Cheese and Fried Pickles & Ranch dressing. вЂњWhen Robert came to me with the idea of making some of my all-time favorite, real-deal menu items available in virtual kitchens across the country, I was all in,вЂќ Fieri said. вЂњThere are just no negatives of any bricks-and-mortar carrying a virtual brand or two-itвЂ™s a win, win, win all the way through pre-COVID, during COVID and post-COVID, itвЂ™s just a support mechanism for your core brand.вЂќД¬elebrity chef Guy Fieri is a personal friend of EarlвЂ™s, and the two began collaborating on a virtual restaurant before the start of the COVID-19 pandemic. вЂњThis is about our industry understanding the merits of having virtual brands inside their kitchen,вЂќ Earl said of VDCвЂ™s growth. Guy FieriвЂ™s Flavortown Kitchen is the latest celebrity-backed virtual restaurant from Virtual Dining Concepts (VDC), and since its rollout in early 2021, Flavortown Kitchen is already up to approximately 160 locations up and running.ДЇounded by Robert Earl, a restaurant veteran who created Planet Hollywood and owns chains including Buca di Beppo and Earl of Sandwich, the majority of Guy FieriвЂ™s Flavortown locations are operating inside EarlвЂ™s own restaurants.